OnPoint

Intent, before the competition sees it.

AI-powered B2B leads and account management delivering intent-backed buying signals, program management and reporting.

Intent dataAI scoringABMReporting
Editorial illustration of a radar dial ringed by account cards connected by signal arcs
AI

scored fit and intent

Explainable

signal-level evidence

Live

account surge detection

1

handover into VibeFlow

What OnPoint is for.

OnPoint is the intelligence layer for B2B revenue teams. It watches the signals that precede a purchase — research behaviour, topic surges, hiring and technology moves, engagement across your own programs — and turns them into a ranked, explainable view of which accounts are actually in market right now.

Every lead it delivers carries its evidence: which signals fired, when, from which buying-committee roles, and how strongly. Sales gets a reason to call, not just a name. Marketing gets a defensible target account list instead of a wish list.

On top of the data sits program management, so intent does not stop at a dashboard — it becomes a running play with owners, milestones and reporting.

How it runs

01

Model

Closed-won history and firmographics define the ideal customer profile and fit axis.

02

Sense

Third-party and first-party signals stream in and surge against each account's baseline.

03

Activate

Programs and plays trigger on signal thresholds, with owners and milestones attached.

04

Prove

Reporting ties signals to opportunities, pipeline and revenue influence.

Everything inside OnPoint.

Intent & buying signals

The evidence behind every recommendation.

  • Topic-level research and content-consumption intent
  • Surge detection against an account's own baseline
  • First-party engagement signals from HubOne and your site
  • Hiring, funding, expansion and technographic change events
  • Signal decay modelling so stale intent stops distorting scores

AI account & lead scoring

Prioritisation you can explain to a sales director.

  • Ideal customer profile modelling from closed-won history
  • Fit and intent scored on separate, comparable axes
  • Explainable scores with contributing-signal breakdown
  • Buying-committee mapping and persona gap detection
  • Whitespace, cross-sell and expansion opportunity detection

Account management

A live operating view of every target account.

  • Tiered target account lists with owners and coverage
  • Account timelines merging signals, activity and program touches
  • Engagement depth by role, region and business unit
  • Churn and stall risk alerts on existing accounts
  • Recommended next best action per account

Program management

Intent turned into a run plan.

  • Program setup with objectives, audiences and volume goals
  • Signal-triggered play execution and audience refresh
  • Milestone pacing, delivery tracking and SLA monitoring
  • Budget, cost-per-opportunity and margin visibility
  • Client and stakeholder portal access

Reporting & attribution

Proof that the signals worked.

  • Program, account and signal-level performance reporting
  • Pipeline and revenue influence attribution
  • Custom dashboards, scheduled exports and API access
  • Data governance, consent and regional compliance controls

Wired into the rest of the suite.

OnPoint shares identity, data and approvals with every other OneLab module, so nothing is exported, re-keyed or reconciled by hand.