OneNetwork

Every impression, accounted for.

Ad display serving and network management: publisher operations, campaign management, budgeting, pacing and revenue reporting.

Ad servingPublishersCampaignsYield
Editorial illustration of a publisher page wireframe above a routing mesh over a globe
<40ms

decision at the edge

99.98%

serving uptime

Live

pacing and yield view

1

system for supply and demand

What OneNetwork is for.

OneNetwork is the serving and management layer for a display advertising network. It decides, in milliseconds, which creative fills a placement — and then explains that decision in reporting the same day. Advertiser demand, publisher supply, pacing rules and revenue share all live in one system.

It is built for network operators rather than single-site owners: onboard a publisher, map their inventory, set floors and revenue splits, and let campaigns compete across the estate with brand-safety and frequency rules enforced at the ad request.

How it runs

01

Onboard supply

Publishers are tagged, placements mapped, floors and revenue shares agreed.

02

Book demand

Insertion orders and line items are set with goals, targeting and creative.

03

Serve & pace

The engine decides each impression while pacing and safety rules hold the line.

04

Report & settle

Delivery reconciles to billing and publisher payouts flow into OnePay.

Everything inside OneNetwork.

Ad serving engine

Fast, fair and explainable delivery on every request.

  • Display, rich media, native, video and interstitial formats
  • Priority, weighted and value-based decisioning per request
  • Frequency capping, competitive separation and roadblocks
  • Geo, device, contextual, audience and daypart targeting
  • Latency-conscious global edge delivery with failover creatives
  • Viewability, invalid-traffic filtering and brand-safety controls

Publisher management

Run an estate of sites without spreadsheets.

  • Publisher onboarding, tagging and placement mapping
  • Ad unit and format library with responsive sizing
  • Price floors, blocklists and category-level controls
  • Revenue share models, statements and payout scheduling
  • Fill-rate, eCPM and yield dashboards per publisher and unit

Campaign management

From insertion order to live delivery in one pass.

  • Advertiser, agency and insertion-order hierarchy
  • Line items with goals, flight dates and creative rotation
  • Creative trafficking, versioning and approval workflow
  • Pacing control — even, ASAP or front-loaded
  • Third-party tag support and impression reconciliation

Budgeting & pacing

Deliver the goal without burning the budget.

  • Campaign, advertiser and network-level budget ceilings
  • Automatic pacing correction and underdelivery alerts
  • Make-good tracking and revenue forecasting
  • Booked versus available inventory checks before sell

Reporting & reconciliation

One number the sales team and finance both trust.

  • Real-time delivery, revenue and discrepancy reporting
  • Custom dimensions, scheduled exports and API pulls
  • Publisher payout and advertiser billing reconciliation
  • Straight-through billing handover to OnePay

Wired into the rest of the suite.

OneNetwork shares identity, data and approvals with every other OneLab module, so nothing is exported, re-keyed or reconciled by hand.