Altas

Your B2B data, ready for every decision.

A lightweight B2B data warehouse managing over 1 billion contacts, with powerful segmentation and optional AI-backed account intelligence that turns clean records into decision-ready insight.

B2B dataSegmentationData qualityOptional AI
Technology illustration of connected databases, account records and segmented B2B audiences
1B+

contacts managed

Live

segments that update automatically

Optional

AI-backed intelligence layer

Traceable

sources and record history

What Altas is for.

Altas manages over 1 billion contacts, giving revenue and operations teams a dependable home for B2B account and contact data without the weight of a traditional enterprise data platform. It brings scattered lists, exports and campaign records into one lightweight warehouse where teams can search, clean, enrich and segment the database with confidence.

The core system stays practical: flexible fields, reusable segments, duplicate control, consent history and clear ownership. When deeper insight is needed, an optional AI intelligence layer can summarise accounts, surface meaningful changes, identify coverage gaps and help users understand which records deserve attention — while keeping the underlying evidence visible.

Altas turns data management from periodic spreadsheet maintenance into a continuous operating capability. Teams get faster audience building, more consistent records and a richer account view that powers planning, campaigns, sales prioritisation and reporting.

How it runs

01

Ingest

Bring files and connected sources into one governed account and contact model.

02

Clean & organise

Validate, deduplicate and standardise records while preserving source history.

03

Segment & understand

Build live audiences and optionally apply AI-backed intelligence to reveal useful context.

04

Activate

Send approved segments and account insight into demand, sales and reporting workflows.

Everything inside Altas.

Lightweight data warehouse

A structured home for B2B records that is quick to deploy and simple to operate.

  • Unified account, contact and relationship records
  • Flexible schemas and custom fields without engineering queues
  • CSV, spreadsheet, API and scheduled data ingestion
  • Source lineage and update history on every record
  • Fast search, filters and saved operational views

Segmentation & audience management

Turn the database into precise, reusable groups for every commercial workflow.

  • Firmographic, geographic, role and technology filters
  • Nested rules for complex account and contact segments
  • Dynamic segments that refresh as the data changes
  • Audience sizing and field-completeness checks before activation
  • Reusable segment libraries with owner and version controls

Data quality & governance

Keep the warehouse trustworthy without turning maintenance into a full-time job.

  • Account and contact de-duplication with merge review
  • Required-field, format and relationship validation
  • Data freshness, decay and re-verification indicators
  • Consent, suppression and regional compliance controls
  • Role-based access, change logs and export permissions

Optional AI account intelligence

Add decision support when teams need more than a clean record.

  • Concise account summaries grounded in available data
  • Suggested company classifications and segment membership
  • Buying-committee coverage and missing-role detection
  • Change, anomaly and opportunity signals for review
  • Natural-language exploration with traceable source evidence

Activation & interoperability

Move approved data into the systems where teams act on it.

  • Controlled exports for campaigns, calling and sales workflows
  • API access and scheduled synchronisation with connected systems
  • Field mapping, transformation and delivery templates
  • Segment-level activation history and downstream tracking

Database intelligence & reporting

Understand the shape, health and commercial value of the data estate.

  • Coverage dashboards by market, industry, role and account tier
  • Record growth, decay, enrichment and usage trends
  • Segment overlap and whitespace analysis
  • Custom reporting views and scheduled stakeholder summaries

Wired into the rest of the suite.

Altas shares identity, data and approvals with every other OneLab module, so nothing is exported, re-keyed or reconciled by hand.